23Clothes Logo Design
Award-Winning Clothes23 Logo Design
Role
Logo & Visual Designer
Location
Hong Kong
Type
Competition Entry
Award-Winning Clothes23 Logo Design
Logo & Visual Designer
Hong Kong
Competition Entry
23Clothes is a creative branding project focused on raising awareness about sustainable practices in the fashion industry. The goal was to develop a sleek, modern logo that embodies the brand’s commitment to environmental responsibility. The design represents the intersection of fashion and sustainability, with an emphasis on simplicity and versatility to resonate with a global audience.
My logo concept blends modern minimalism with an eco-conscious message. I used simple geometric forms and natural tones to represent the harmony between style and sustainability. The clean typography ensures strong legibility, while the layout adapts easily to various applications—from clothing labels to digital media.
Explored how sustainability can be communicated through visual balance, negative space, and tone.
Sketched multiple concepts reflecting both fashion and green lifestyle.
Refined the final version to achieve a sleek, timeless mark suitable for long-term brand recognition.
Chose a muted palette to evoke nature and responsibility, keeping the overall tone elegant and calm.
Brand Book
The final logo captures the essence of modern sustainable fashion—clean, thoughtful, and adaptable. It reflects the growing movement in Hong Kong’s fashion industry toward conscious design and circular production.