This case study presents NaturCycle, a skincare shopping app designed to help users discover natural products and nearby stores with ease. My goal was to deliver a smooth, calming experience that makes finding the right skincare simple and enjoyable.
The project resulted in a successful launch for Candidate Labs, and they proceeded to do some amazing things, listed below, and landed some awesome clients like Notion, Deel, Coda, Retool, Airbase, and many other venture-funded startups.
Conducted user interviews, designed the prototype, and tested with target users.
The project resulted in a successful launch for Candidate Labs, and they proceeded to do some amazing things, listed below, and landed some awesome clients like Notion, Deel, Coda, Retool, Airbase, and many other venture-funded startups.
Conducted user interviews, designed the prototype, and tested with target users.
Many skincare companies struggle to engage customers through digital channels because they lack a dedicated mobile app. Without an app, users only access the website, missing opportunities to receive instant notifications about sales or new products. In addition:
Conducted user interviews, designed the prototype, and tested with target users.
The project resulted in a successful launch for Candidate Labs, and they proceeded to do some amazing things, listed below, and landed some awesome clients like Notion, Deel, Coda, Retool, Airbase, and many other venture-funded startups.
Users often felt overwhelmed by the large product catalog and found it difficult to locate items quickly. Additionally, when browsing outdoors, weak signals made searching inconvenient.
I designed a streamlined UX with:
Clear product filters and smart search to reduce confusion.
An offline browsing mode so users can still view saved items without internet.
A simplified interface with clean visuals, making it easier for users of all ages to navigate.
Users often felt overwhelmed by the large product catalog and found it difficult to locate items quickly. Additionally, when browsing outdoors, weak signals made searching inconvenient.
I designed a streamlined UX with:
Clear product filters and smart search to reduce confusion.
An offline browsing mode so users can still view saved items without internet.
A simplified interface with clean visuals, making it easier for users of all ages to navigate.
When doing user interviews, we began to identify a lot of patterns in people’s answers. We quickly realized that keeping the questions vague was not the answer, so we decided to sit down and get laser focused about the problem areas that were related to planning, documenting and sharing a trip. Doing this greatly helped frame the conversation when asking potential users how they went about their traveling plans before, during and after.
Conducted user interviews, designed the prototype, and tested with target users.
从“混乱但流畅”，到“规范但迟缓”。我们为此付出了什么代价？
The project resulted in a successful launch for Candidate Labs, and they proceeded to do some amazing things, listed below, and landed some awesome clients like Notion, Deel, Coda, Retool, Airbase, and many other venture-funded startups.
Conducted user interviews, designed the prototype, and tested with target users.
The project resulted in a successful launch for Candidate Labs, and they proceeded to do some amazing things, listed below, and landed some awesome clients like Notion, Deel, Coda, Retool, Airbase, and many other venture-funded startups.
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A premium Korean heritage brand, using traditional botanicals (esp. ginseng) and combining them with modern science.
It positions itself as a luxury K-beauty brand with a cultural, elegant appeal.
Strong in Asia, but also expanding globally.
It leverages storytelling (heritage, “holistic beauty”) and invests in upscale retail experiences.
A heritage luxury / prestige beauty conglomerate.
Very wide product breadth (skincare, makeup, fragrance) and global distribution.
Heavy investment in R&D, marketing, brand acquisition, brand prestige.
Strong in prestige department stores, high-end retailers, and global footprint.
Luxury / niche brand known for its minimalist, apothecary-style design, elegant packaging, and consistent brand aesthetic.
Focus on sensory experience (scents, textures, store environment).
Ingredients tend to be botanical + dermatological balance; transparency is valued.
Distribution via flagship stores, selective retail, e-commerce.
Known for handmade, fresh, ethical cosmetics (including bath & body, skincare).
Strong brand identity around activism, cruelty-free, minimal preservatives, fun / quirky messaging.
Retail stores are immersive, experiential.
Their product formats (bars, solids, minimal packaging) are differentiators.
A disruptive niche / “clinical-leaning / ingredient-first” brand.
Very transparent pricing and formulations (“no frills,” “honest ingredients”).
Appeals to consumers who are cost-conscious but demand efficacy and transparency.
Distribution primarily via e-commerce and selective beauty retailers.
Originating as a natural / beeswax/nature-based brand.
Positioned in the mid-tier natural space, with wide distribution (mass retailers, drugstores).
More accessible in price and reach than ultra-luxury lines.
Faces challenges balancing scale + maintaining “natural” brand credibility.
The first step of combining all those features into something that makes sense was a flowchart that shows all the screens that make up the app and how they are connected.
Conducted user interviews, designed the prototype, and tested with target users.
The project resulted in a successful launch for Candidate Labs, and they proceeded to do some amazing things, listed below, and landed some awesome clients like Notion, Deel, Coda, Retool, Airbase, and many other venture-funded startups.
App Flowchart
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The first step of combining all those features into something that makes sense was a flowchart that shows all the screens that make up the app and how they are connected.
Balancing Scope: Without a team, I had to plan carefully — focusing on core features that added real value.
Staying Efficient: I worked in focused stages to keep progress clear and avoid unnecessary rework.