Hugo Cheung

Nature Cycle

About

Balancing Skincare Shopping with Simplicity

This case study presents NaturCycle,  a skincare shopping app designed to help users discover natural products and nearby stores with ease. My goal was to deliver a smooth, calming experience that makes finding the right skincare simple and enjoyable.

Projects

We believe it’s important to have a new members’ class at every church. These classes are supposed to be designed to give you a greater understanding of the principles, scriptural and spiritual guidelines that a community follows. The lessons are being outlined progressively in order to help with your knowledge of our church, as well as of who The God is, what He teaches us and how you can praise His Name and Word.

Challenge

We believe it’s important to have a new members’ class at every church. These classes are supposed to be designed to give you a greater understanding of the principles, scriptural and spiritual guidelines that a community follows. The lessons are being outlined progressively in order to help with your knowledge of our church, as well as of who The God is, what He teaches us and how you can praise His Name and Word.

AI Ethics and Governance: Mapping the Future of Responsible Technology

We believe it’s important to have a new members’ class at every church. These classes are supposed to be designed to give you a greater understanding of the principles, scriptural and spiritual guidelines that a community follows. The lessons are being outlined progressively in order to help with your knowledge of our church, as well as of who The God is, what He teaches us and how you can praise His Name and Word.

Challenge

AI Ethics & Governance

AI Ethics and Governance: Mapping the Future of Responsible Technology

Ethical concerns and strong governance procedures are crucial in today’s AI ecosystem. As part of our efforts to strike a fair balance between innovation and social welfare, we explore the major debates surrounding the ethics of artificial intelligence (AI), with the goal of promoting the safe and ethical creation and use of AI to benefit humankind.

07. COMPETITIVE ANALYSIS

Understanding the competition.

  • A premium Korean heritage brand, using traditional botanicals (esp. ginseng) and combining them with modern science.

  • It positions itself as a luxury K-beauty brand with a cultural, elegant appeal.

  • Strong in Asia, but also expanding globally.

  • It leverages storytelling (heritage, “holistic beauty”) and invests in upscale retail experiences.

  • A heritage luxury / prestige beauty conglomerate.

  • Very wide product breadth (skincare, makeup, fragrance) and global distribution.

  • Heavy investment in R&D, marketing, brand acquisition, brand prestige.

  • Strong in prestige department stores, high-end retailers, and global footprint.

  • Luxury / niche brand known for its minimalist, apothecary-style design, elegant packaging, and consistent brand aesthetic.

  • Focus on sensory experience (scents, textures, store environment).

  • Ingredients tend to be botanical + dermatological balance; transparency is valued.

  • Distribution via flagship stores, selective retail, e-commerce.

  • Known for handmade, fresh, ethical cosmetics (including bath & body, skincare).

  • Strong brand identity around activism, cruelty-free, minimal preservatives, fun / quirky messaging.

  • Retail stores are immersive, experiential.

  • Their product formats (bars, solids, minimal packaging) are differentiators.

 

  • A disruptive niche / “clinical-leaning / ingredient-first” brand.

  • Very transparent pricing and formulations (“no frills,” “honest ingredients”).

  • Appeals to consumers who are cost-conscious but demand efficacy and transparency.

  • Distribution primarily via e-commerce and selective beauty retailers.

  • Originating as a natural / beeswax/nature-based brand.

  • Positioned in the mid-tier natural space, with wide distribution (mass retailers, drugstores).

  • More accessible in price and reach than ultra-luxury lines.

  • Faces challenges balancing scale + maintaining “natural” brand credibility.

AI Ethics & Governance

User Research

Ethical concerns and strong governance procedures are crucial in today’s AI ecosystem. As part of our efforts to strike a fair balance between innovation and social welfare, we explore the major debates surrounding the ethics of artificial intelligence (AI), with the goal of promoting the safe and ethical creation and use of AI to benefit humankind.