Hugo Cheung

Project Overview
This case study details the development of a mobile app for NaturCycle, a pioneering cosmetic brand committed to sustainability through recycling human waste into luxurious skincare products. The app is designed to offer an intuitive interface that allows users to browse products, understand their environmental impact, and participate in the recycling program. NaturCycle used market research, prototyping, user testing, and app development to create an innovative platform that emphasizes user-centric design principles and cutting-edge mobile technologies.

ATM

SURVEY RESULT

POTENIAL USER INTERVIEW

How comfortable do you feel when using an ATM by yourself? Are there any parts of the process that make you feel uncertain or confused?

I’m mostly comfortable using the ATM, but sometimes I get confused with too many options on the screen. I’m worried that I might press the wrong button, especially when I’m in a rush.

Are there any buttons or features on the ATM that are difficult for you to use (e.g., small buttons, touch screens)?

Yes, the touch screen can be difficult. Sometimes it doesn’t respond well, or the buttons are too small. My hands aren’t as steady as before, so it’s tricky to get it right.

Would you prefer an ATM interface that has simpler options or fewer steps? If so, which parts of the process would you simplify?

Yes, I’d like it to be simpler. Maybe just a few main options like “Withdraw,” “Check Balance,” and “Transfer.” It would be helpful to get rid of extra steps or pop-ups that don’t seem necessary.

Would it help if the ATM had voice instructions to guide you through the process?

Yes, I think voice instructions would be very helpful, especially for people who have trouble reading the screen. It would be nice if it told me exactly what to do step by step.

How do you feel about using a cardless ATM system (e.g., using a phone or code instead of a card)? Would this be something you'd be comfortable with, or would you prefer to stick with your card?

I’ve heard about cardless systems, but I’m not comfortable with that yet. I’m used to using my card, and I think it would be harder for me to switch. I would need more time to learn how to use it, and I’d rather stick to what I know.

Received 70 responses in a week*

ATM Usage Frequency:
  • Weekly users: 36.7%
  • Monthly users: 34.2%
ATM Usage Frequency:
  • Weekly users: 36.7%
  • Monthly users: 34.2%
ATM Usage Frequency:
  • Weekly users: 36.7%
  • Monthly users: 34.2%

ATM

SURVEY RESULT

ATM

SURVEY RESULT

ATM

WIREFRAMES

Mid-fidelity
High Fidelity

ATM

A/B testing

4 out of 6​

users prefer Login Page A

Clear & straightforward design.

Version A offers an intuitive interface that simplifies navigation and makes the functions easy to understand.

Efficient functionality.

The minimalistic layout in Version A allows users to focus on key actions without distractions.

Comprehensive but cluttered.

Version B provides detailed information, but the excessive content could overwhelm users.

Overloaded with features.

The inclusion of too many elements in Version B makes the interface less user-friendly despite its features.

ATM

Solution

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User Experience Challenges

Ease of Navigation
Ensuring the app is easy to navigate for users who prioritize efficiency and simplicity.

Informational Clarity
Providing clear and reliable information about the sustainability of products to combat greenwashing concerns.

Product Variety and Authenticity

Genuine Eco-Friendly Options
Offering a wide range of verified natural and organic skincare products to meet user expectations.

Diverse Product Range
Ensuring the product range meets the needs of users with varied preferences for eco-friendly products.​

Sustainability Communication

Highlighting Eco-Friendly Aspects
Making the sustainability features of NaturCycle products prominent and understandable.

Educating Users
Educating users about sustainable practices and the environmental impact of their choices.​

Customer Engagement & Support

Engaging Content
Creating engaging and interactive content to keep users informed and involved in sustainability initiatives.

Reliable Order Tracking
Implementing a robust order tracking system to ensure a satisfying and trustworthy shopping experience.

Community Involvement
Encouraging users to share their sustainability practices and fostering a sense of community.​