Creative Example
Based on the TOFU, MOFU, and BOFU framework, we have developed some creative examples to illustrate each stage:
The Netflix Games project focuses on leveraging Netflix’s IP-related games to enhance subscriber engagement, drive revenue growth, and increase subscriber retention. Through a cohesive campaign combining innovative gaming strategies, in-app microtransactions, and integrated marketing, the project aims to position Netflix Games as a key pillar of the Netflix ecosystem, bridging the gap between popular series and interactive gaming experiences.
Business
Netflix
Entertainment & Gaming Marketing
2024
Based on the TOFU, MOFU, and BOFU framework, we have developed some creative examples to illustrate each stage:
On YouTube and Twitch, Netflix will partner with popular influencers to play, review, and promote its IP-related games. These influencers will create engaging content and encourage their followers to try the games.
On social media, Netflix will engage users with content such as gameplay reels and live streams during gaming events to showcase the excitement of Netflix IP-related games and encourage viewers to download and play. The campaign can foster a community around the games.
Print advertisements, such as posters and banners, encourage viewers to download Netflix IP-related games. These ads highlight the connection between popular Netflix series and related games, driving them to explore the Netflix ecosystem.
Netflix will target its subscribers through personalized emails, highlighting new game releases tied to popular Netflix series. Emails will feature tailored content based on subscribers' viewing history to recommend games matching their favourite shows.
Netflix is bringing interactive ad screens to select subway stations, allowing commuters to play Netflix-related games while waiting for their trains. This fun, immersive experience engages people of all ages, turning idle time into entertainment. It’s an easy way for everyone to explore Netflix’s latest gaming offerings right on the spot.
Within Netflix IP-related games, special in-game events will offer players rewards such as a one-month free trial of Netflix upon completing specific challenges. These events engage potential subscribers to explore the broader Netflix platform.
